Case Study

Tribe App

Tribe is a new OTT service from Astro offering the latest in local Malaysian, Korean, and
Taiwanese TV dramas as well as Hollywood movies.

80% Increment in App Downloads

The Goals:-

  1. Increase the brand awareness towards Targeted Audience.
  2. Increase the mobile app install.

The Difficulty:-

  1. Tribe is a new born OTT service provider with very little exposure.
  2. Media Budget was very low.

The Approach:-

  1. Begins with a Comprehensive campaign with emphasis on targeted advertising and communication strategy to drive out the maximum awareness.
  2. Programmatic Advertising Solutions and Optimization techniques, we are able to produce some unprecedented results.
  3. Contextual engagement in Real time with Programmatic & Programmatic Direct Advertising.

The Results:-

80% Increment in App Downloads in last 120 days.

Tinder Banners Ads

  1. Tinder – Perfect target audience for Tribe (Millennials)
  2. Engage Users in Tinder based on content of their profile.



  1. Pre-Awareness
  2. Awareness
  3. Consideration
  4. Conversion


Learning Algorithm

Using the latest advanced learning algorithm system, we are able to accurately target your audience based on user behaviour collected via cookies, ensuring your ads are not served to random non-targeted users. As the learning algorithm advances, the Cost Per Acquisition decreases and attributes increase.



  1. Data-driven strategy
  2. Calculate touch contribution
  3. Analyze – recency & frequency of ad exposure
  4. Media mix modeling

RESULTS achieved

266 million

Impressions Delivered

13 million


2.5 million



Increment in App Downloads

Client Stories

See how we’ve helped other companies to grow & increase sales.

Industry : Insurance

300% Increment in Sales in 12 Weeks

Industry : Video On Demand

80% Increment in App Downloads

Industry : Telecommunications

Search CPC reduced by 150%

Industry : Music & Entertainment

2 Million+ YouTube Views in 20 Days

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