Case Study
Tribe App
Tribe is a new OTT service from Astro offering the latest in local Malaysian, Korean, and
Taiwanese TV dramas as well as Hollywood movies.
80% Increment in App Downloads
The Goals:-
- Increase the brand awareness towards Targeted Audience.
- Increase the mobile app install.
The Difficulty:-
- Tribe is a new born OTT service provider with very little exposure.
- Media Budget was very low.
The Approach:-
- Begins with a Comprehensive campaign with emphasis on targeted advertising and communication strategy to drive out the maximum awareness.
- Programmatic Advertising Solutions and Optimization techniques, we are able to produce some unprecedented results.
- Contextual engagement in Real time with Programmatic & Programmatic Direct Advertising.
The Results:-
80% Increment in App Downloads in last 120 days.
Tinder Banners Ads
- Tinder – Perfect target audience for Tribe (Millennials)
- Engage Users in Tinder based on content of their profile.
CHANNEL
Strategy
- Pre-Awareness
- Awareness
- Consideration
- Conversion
MACHINE
Learning Algorithm
Using the latest advanced learning algorithm system, we are able to accurately target your audience based on user behaviour collected via cookies, ensuring your ads are not served to random non-targeted users. As the learning algorithm advances, the Cost Per Acquisition decreases and attributes increase.
Programmatic
Advertising
- Data-driven strategy
- Calculate touch contribution
- Analyze – recency & frequency of ad exposure
- Media mix modeling
RESULTS achieved
266 million
Impressions Delivered
13 million
Reach
2.5 million
Engagement
80%
Increment in App Downloads
Client Stories
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