Case Study

Digi Telecommunications

Digi Telecommunications or Digi.Com Berhad, is a mobile service provider in Malaysia. Its largest shareholder is Telenor ASA of Norway with 49%.

Search CPC reduced by 150%

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The Goals:-

  1. Expand the exposure of Digi Telecommunications broadband towards Targeted Audience.
  2. Capture unprecedented sales result.

The Difficulty:-

  1. Media Budget was very low.
  2. Awareness of Mobile Broadband was too low in Malaysia.

The Approach:-

  1. Begins with a Comprehensive campaign with the emphasis on targeted advertising and communication strategy to drive out the maximum awareness.
  2. With Right Digital Media Strategy and Optimization techniques, we are able to produce some unprecedented results.
  3. Attribution Model is developed to figure out the performance of different marketing Channels which proves beneficial in understanding consumer journey.

The Results:-

  1. Search CPC reduced by 150%
  2. Facebook CPC reduced by 433%
  3. CPA reduced by 55%.

Branding

Campaign

  1. Search CPC reduced by 150%
  2. Facebook CPC reduced by 433%
  3. Display CPC reduced by  343%

Search

Performance

  1. Not Only Reduce The CPC but Also Secure Best Place in Search Results
  2. 82.23% Top of Page Rate
  3. Avg. Position Secured to 1.3
  4. HighestSearch Impressions Share Among The Competitors

Creative

Optimization

  1. Increased CTR by 100%
  2. CPC Reduced from RM9.21 to RM0.78
  3. CPA Reduced from RM34 to RM4.05

Targeting

Strategy

  1. Brand Awareness
  2. Brand Re-marketing
  3. Product Re-marketing
  4. Custom Audience / Similar Audience Targeting
  5. Custom Attribution To Redistribute The Budget

RESULTS achieved

22 million

Impressions

132,000

Clicks

1,910

Sales

RM10.7

Avg. CPA

Digital Marketing

That Drives Results™

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Qualified Leads Generated

4,110,500

E-commerce Transactions

317,120

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Get in touch with us

info@adlumino.com

Speak with adlumino's results specialist today to get started with paid search, seo, display / programmatic advertising, social media management, web analytics, web design, graphic design & more.